Workbench is a company that supports tech startups through business development, marketing, PR and fundraising through a collaborative process.

They were in need of a brand model and visual identity that aligned with their business strategic goals and principles and reflected how they are energetic, driven, eccentric, and ridiculously cool. This was shown through an overlay of different graphic elements that represented their business – mathematic formulas, people, architectural details and graphic backgrounds that depict a play on tech, culture and working at a workbench.

Art Direction + Design for: Armature Collective