To promote a sustainable and safe walking community, UBC has created the Walk ‘n Roll to School Celebration Week. The purpose of this event is to encourage kids and their parents living at UBC to bike, skateboard, scooter and walk to school. The logo designed for this program was intended to be fresh, friendly and youthful. The icons used are inspired by road signs and the colour palette is both playful and welcoming. The deliverables designed for this project are brochures, flyers, banners, t-shirts, shoelaces, banners and digital signage. UBC photos by: www.andyfang.ca
Firm: Herrainco Brand Strategy + Design