Health Data Coalition is a physician-led data sharing platform that was in need of a marketing campaign to support the enrolment goals for the release of the next phase of the tool.

Working with the team at Armature Collective, we established a campaign strategy and concept called the Doctors Behind the Data. The concept idea was to put physicians at the forefront, humanizing the data to portray the effect the data has on the treatment with patients.

Campaign marketing materials included postcards, posters, web graphics, social media, notepads bookmarks and video graphics.

Art Direction + Design for: Armature Collective

Videography: Georgia Street Media
Photography: Chen Productions