The primary objective of the project was to create a digital experience that would bring VGH & UBC Foundation hero stories to life while reinforcing the Foundation’s mission to transform healthcare through community support. The website needed to be visually compelling, emotionally engaging, and easy to navigate, allowing visitors to quickly connect with the people and moments behind the Foundation’s work.

Working closely with the design team at Signals Design Group, I contributed to translating the storytelling vision into an effective web experience. Together, we focused on building a clean and modern interface that places the stories at the center of the user journey. Large visual elements, thoughtful typography, and immersive layouts were used to highlight each narrative while maintaining accessibility and readability across devices.

Firm: Signals Design Group