VGH & UBC Foundation drives contributions from generous donors within the community for Vancouver Coastal Health's hospitals. They aim to increase resources for research and to provide more access to specialized adult health care for British Columbians.
The goal was to shed light on patient success stories and to narrow in on the different pillars of where contributions will benefit. By creating hero stories and bringing them to the homepage, the audience will be encapsulated by the patient stories on the landing experience. We established different colours for each of the different pillars so that they can be differentiated throughout the website when they are mentioned in patient stories, news stories or articles.
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Firm: Signals Design Group