Loba is a high-tech pill organizer, that presents a unique opportunity to merge the worlds of technology, healthcare, and lifestyle design. Given the increasing focus on personal health management, a brand like Loba has the potential to revolutionize the way people interact with their daily medication routine.
In collaboration with Armature Collective we created a visual identity that reflects Loba’s core values of promoting physical, mental, and emotional wellness through supporting your daily rituals of taking your vitamins. There was careful selection of brand colours, fonts and complimentary graphics that marry the brand’s sleek high technology aspect alongside the wellness side.
Once the brand was established and standards were created the planning of the app started. We defined the user flow and created wireframes for prototyping as the first phase of the app. Once the flow and wireframes were finalized we moved onto high fidelity design of the app that applied the new brand.
Brand Design + UI Design for: Armature Collective
Video by: Georgia Street Media