University of Victoria

The University of Victoria’s Equity and Human Rights department was looking for a unique creative for their sexualized violence campaign.

We went through a branding process to create the visual identity of the overarching brand for the campaign “Give Respect. Get Consent”, and underwent a concepting phase for the first campaign “It Starts with a Conversation”. The goal of the campaign was to create a visually impactful look that will engage the wider campus audience to be open to talking about sexualized violence that happens on campus.

Campaign materials included designs for posters, tent walls, postcard, stickers, buttons, banners, social media, web graphics and tent cards.