BC Family Doctors is a member-funded organization that supports family doctors across British Columbia, helping strengthen the healthcare system and improve care for communities throughout the province.

Working alongside the team at Armature Collective, I redesigned the BC Family Doctors website to better meet the organization's growing needs and evolving priorities. The goal was to create a more intuitive and engaging digital experience while bringing their refreshed brand to life online.

The new website improves navigation, makes key resources easier to find, and better showcases the organization's work, advocacy efforts, and member benefits. By combining thoughtful user experience design with the updated visual identity, the site provides a modern and flexible platform that supports both current members and future growth.

Art Direction + Web Design for: Armature Collective