Vancouver Public Library Foundation was hosting an inaugural Beyond the Book gala to raise money towards library programming, the revitalization and planned expansion of the Children’s Library, and development of a state-of-the-art teen space.
I developed the strategy and brand for Beyond the Book based on the location of the space which was the rooftop garden on the library. The floral and simplistic geometric elements portray the essence and sophisticated nature of the gala and the event design.
The brand was developed onto marketing materials such as invitations, a program brochure, signage, brochures, email designs and cards.